Kaiāulu ʻIʻimi Hawaiʻi

Kaiāulu ʻIʻimi Hawaiʻi — Social Media & Content Strategy

Role: Graphic Designer & Public Relations Chair

Tools: Canva | CapCut | Instagram

Year: 2025–2027

Design Intent & Strategy

Established a cohesive, retro editorial aesthetic featuring vintage scrapbook textures and lei floral accents to honor island culture. Maintained an earthy neutral baseline that seamlessly accommodated weekly custom event themes while preserving feed unity across multi-post series and promotional reels.

… A Closer Look!

  • Post Designs

    A collection of some of my favorite post designs created for Kaiāulu ʻIʻimi Hawaiʻi.

    Tools: Canva

    Platform: Instagram (@wsuhawaii)

Kaiāulu ʻIʻimi Hawaiʻi hosts an annual community event, and I had the privilege of designing the promotional and print materials. Scroll to explore the work below!

Annual Hōʻike

Integrated Campaign & Social Media — 41st Annual Hōʻike

Tools: Canva | CapCut | Instagram Reels

Year: 2026

Design Intent & Strategy: Developed a comprehensive event campaign centered on a Paniolo (Hawaiian cowboy) theme, blending vintage stamp borders with rustic visual motifs. Paired soft gray, tan, and dusty pink accents to create cohesive print graphics and high-engagement Instagram Reels for event promotion.

… Hoike Designs

  • Event Print & Marketing Suite

    A collection of promotional social media graphics for Kaiāulu ʻIʻimi Hawaiʻi’s 41st Annual Hōʻike. Built around a vintage Paniolo (Hawaiian cowboy) visual identity.